Cohort Analytics
We’ve upgraded our Cohort Analytics dashboard to help you unlock deeper retention and behavior insights across your subscription business. This release gives you long-term visibility into how customers behave after their first order, when they churn, and which cohorts are worth doubling down on.
In this article
Key features
- Distinguish between active subscribers and passive retainers.
Use Order Rate and Cumulative Orders to spot retained-but-idle subscriptions. Leverage Streaks to build habits and prevent acquired subscriptions from going into a passive state.
- Find the right moment to intervene.
Use Order-level views across retention and revenue metrics to identify drop-offs after the 2nd or 3rd order. Tailor flows, cancellation flows and mystery rewards timing with precision.
- See exactly when and why customers stop engaging: Use Subscriber Retention and Subscription Retention to pinpoint churn moments, whether by month or order number. Spot the early drop-offs, long-tail loyalists.
- Uncover the true financial value of your cohorts: Dig into Average Subscriber LTV, Average Subscription LTV, and Revenue Realized to understand how much revenue different cohorts actually generate over time. Know which acquisition months or selling plans produced the most loyal, valuable customers.
- Compare performance across plans and delivery intervals: Use filters across all metrics to compare retention, revenue, and order behavior for specific selling plans and delivery frequencies. Quickly answer questions like: "Do 30-day plans retain better than 60-day?" or "Which selling plan brought the highest LTV customers?"
- Track purchasing momentum across the lifecycle. Use Orders Placed (rate + count) and Cumulative Orders metrics to see how frequently customers reorder and when that momentum begins to taper. Great for diagnosing fatigue or identifying where upsells or loyalty nudges can be introduced.
Assess if pricing, bundles, or discounts are paying off. Use Revenue Realized, Subscription LTV, and Orders Placed to validate the long-term effectiveness of any plan-level monetization strategy.
Metrics are available in both subscriber and subscription views - so you can zoom out to evaluate overall customer value or zoom in to analyze individual subscription behaviors tied to selling plan configuration and delivery cadence.
With these updates, you can now track cohort retention over 18 months, analyze behavior at monthly and order levels, refine your retention, upsell and cancellation flows, and track which strategies drive the best outcomes.
Head to Loop Subscription app → Analytics → Cohorts to get started today!
Related articles
Need help?
No worries - we're here for you!
If you have any questions or need assistance, feel free to email us at support@loopwork.co or chat with us using the support beacon at the bottom right of your screen.
Regards,
Loop Subscriptions Team 🙂
Updated on: 22/07/2025
Thank you!