Articles on: Analytics

Subscriber analytics

We’ve expanded our analytics capabilities to help you track, grow, and retain your subscribers more effectively. This update moves beyond subscriptions to focus on your subscriber base - its behavior, growth, and revenue contribution.

Key highlights

With these metrics, you can

See the full picture of your subscriber base and track true customer growth.
Grow faster by focusing on upsells and product additions.
Know exactly which products, plans, and delivery intervals are driving acquisition.
Unlock revenue insights by comparing subscriber and non-subscriber metrics.
Monitor subscriber acquisition quality with 0-day churn tracking.
Drill down subscriber distribution and acquisition by delivery frequency and selling plan.
Quickly spot churn metrics, view details and take action.

Key metrics

Feature	Benefit
Subscriber-level analytics	Track real subscriber growth and churn, with detailed breakdowns.
Subscriber acquisition tracking	See how many non-subscribed customers converted to subscribers and track acquisition rates over time.
Acquisition by product	Identify which products are driving subscriber acquisition.
Acquisition by plan and frequency	Drill down on which plans and delivery intervals are driving subscriber growth.
Subscriber vs Non-subscriber revenue	Analyze how much more value your subscribers bring to your business than one-time customers and dive deeper into subscription revenue metrics.
Subscribed products activity	Track product-level additions, upsells, quantity increases, and reductions.
0-day churn tracking	Measure quality of new subscribers by how many cancel immediately.
Churn overview	Track daily, weekly, and monthly subscriber churn with upcoming order churn risk.

Track subscriber growth & churn

Focus on customer-centric retention and growth with a breakdown of changes.

Track real subscriber growth over time, not just subscription counts.
Visualize subscriber changes: New | Resumed | Reactivated | Paused | Canceled | Expired

Subscriber analytics → Overview → Subscribers trend & Subscriber activity.

Subscriber trend over time

Subscriber activity summary

Subscriber summary report

Know what’s driving subscriber acquisition

Double down on high-performing acquisition strategies and quickly spot low-quality subscriber sources.

See how many non-subscribed customers converted to subscribers.
Track acquisition rates over time.
Understand which products, selling plans, and delivery intervals are driving acquisition.
Monitor 0-day churn rates.

Subscriber analytics → Acquisition

Acquisition overview

Subscriber acquisition by product

Acquisition by selling plan & frequency

Analyze acquisition by plan and delivery frequency

You can quickly see which plans and intervals are driving growth and which need attention.

Drill down by selling plans and delivery intervals.
Track subscriber counts, MRR, and acquisition performance at plan/frequency level.

Overview and Acquisition tabs → Selling plan and delivery Interval.

Delivery interval & selling plan

Detailed subscriber contribution table

Unlock subscription revenue insights

Compare revenue from subscribers vs. non-subscribers to understand contribution by customer type.

See how much of your business comes from subscriptions vs. one-time purchases.
Break down subscription revenue into recurring vs checkout performance to assess long-term value realization.
Track orders, revenue, and AOV across each view.

Subscriber analytics → Revenue

Subscriber vs Non-subscriber revenue

Subscription vs Non-subscription revenue

Recurring vs Checkout subscription orders revenue

See product subscription level subscriber behavior

Maximize product growth within your existing subscriber base with minimal acquisition cost.

Track how many products are being added, upsold, or removed.
Understand if new product growth is coming from checkouts or upsells.
Identify whether quantity decreases are quietly pulling down revenue.

Subscriber analytics → Overview → Subscribed products activity

Subscribed products activity

Quickly spot churn risks

Act quickly to retain subscribers before they churn, especially when upcoming orders are at risk.

Track overall churn rate and subscriber losses.
See 0-day churn contribution and upcoming order churn risks.
Dive deeper into product, order, selling plan level churn by clicking on View details.

Subscriber analytics → Overview Tab → Churn overview

Churn overview

Wrapping up

With these subscriber-focused analytics, you can go beyond tracking subscriptions to truly understand your subscriber base - who’s joining, what’s driving growth, and where churn is creeping in. Whether you're monitoring acquisition quality, drilling into revenue contribution, or tracking subscriber health over time, these insights help you make informed, proactive decisions.

Build a healthier subscriber base - and keep them coming back, for longer.

Here are some related articles that may offer additional insight and context.

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Regards,

Loop Subscriptions Team 🙂

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Updated on: 28/07/2025

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