Articles on: Retain

Subscription Upgrades

The Subscription Upgrade feature allows brands to increase LTV and AOV by offering personalized upgrade paths that encourage customers to commit to larger packs or longer cadences.


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What is Subscription Upgrade?


The Subscription Upgrade feature gives customers the option to switch to a higher-value version of their current subscription. This could mean upgrading to a larger pack, choosing a longer delivery frequency, or both. For instance, a customer subscribed to a 1-month plan could be offered a 3-month plan with a better price and perks like free shipping.


This helps brands:

  • Improve customer retention by locking in longer commitments
  • Increase revenue per subscriber by promoting high-value SKUs
  • Deliver a more flexible and tailored subscription experience


How it works for customers


When a subscription is eligible for an upgrade, a promotional banner appears at the top of the subscription details page in the customer portal. This banner highlights the benefits of upgrading, such as better discounts or added perks.


Customers can click the banner to view upgrade details in a dedicated drawer. This view compares their current subscription with the new option, including pricing and frequency changes. If multiple upgrade options are available, they’ll have the option to “See all upgrades” and browse the full list.


Even if the customer dismisses the banner, they can still access the upgrade offer later via a button on their subscription page. The upgrade flow is designed to be smooth, clear, and frictionless.


Setting up upgrades in the admin portal


  1. To configure upgrades, navigate to Loop Admin > Upsell > Customer Portal > Upgrade Profiles.


  1. You can create two types of upgrades:


  • SKU + Frequency Upgrade – for customers moving to a bigger pack and longer cadence
  • SKU Upgrade Only – for customers switching to a higher-value product at the same frequency


Each upgrade profile lets you define:

  • Which products are involved
  • New frequency options
  • Discounts or incentives
  • Custom benefit messaging


You can also add targeting conditions such as:

  • Show this offer only after X subscription orders
  • Display to customers with specific tags
  • Target or exclude based on countries


These conditions allow brands to deliver upgrades at the perfect moment—whether to reduce churn or boost engagement.


Personalizing the upgrade experience


Loop gives merchants full control over how upgrade offers appear.


In Upgrade Preferences, you can:

  • Choose whether upgrades trigger immediate charges
  • Show discount badges on upgraded SKUs
  • Customize texts like button labels and benefit descriptions


All texts support multi-lingual translations so you can offer localized upgrade journeys across regions.

Dismissed upgrade offers can also be reactivated using the “Reset Upgrade Visibility” option in the admin panel.


Understanding upgrade analytics

Loop provides detailed insights to help you track how upgrades are performing:


  • Total banner views show how often the upgrade promotion was displayed.
  • Total offer detail views track how many customers opened the upgrade drawer to see offer details.
  • Conversions shows the count of upgrades accepted within the selected period.


You can check this metrics on both an aggregate and profile level, helping you fine-tune your strategies for maximum impact.


Points to note:


To ensure a smooth upgrade experience, keep these points in mind:


  • For SKU upgrades & SKU + frequency upgrades, offer is shown only if the subscription has a single subscribed product (one-time add-ons are fine).
  • The new product must be mapped to a valid selling plan and be in stock.
  • Prepaid, gift and in-dunning subscriptions are not currently supported.


Admins can also trigger upgrades manually from the subscription detail screen and track every change in the subscription activity logs, including before/after details for product, frequency, and price.


Need help?


There is no need to worry. We are here to assist you. Please contact us at support@loopwork.co or feel free to reach out to us through the chat by clicking on the support beacon located at the bottom right corner.


Regards,


Loop Subscription Team 🙂

Updated on: 24/04/2025

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