Subscriptions overview
A subscription allows customers to receive products on a recurring basis — weekly, monthly, or at any interval you set. It’s a powerful way to build predictable revenue and long-term customer relationships.
With Loop, you can create flexible subscription experiences tailored to your business needs. This article gives you a quick overview of the different types of subscriptions you can set up, each designed to support unique selling models and customer journeys.
Standard subscription
Prepaid subscription
Gift subscription
Build a bundle
Trial subscription
Membership subscription
Related articles
Need help?
Standard subscriptions are the most common and straightforward type of subscription. A customer subscribes to a product, and it’s delivered to them on a regular schedule — for example, every 2 weeks or once a month. You receive payments on the same recurring cycle.
This model is ideal for products people use regularly, such as coffee, snacks, pet food, skincare, or vitamins. Once the subscription is active, everything runs automatically unless the customer chooses to pause, edit, or cancel it.
Standard subscriptions offer convenience for customers and provide predictable revenue for your business.
Setup standard subscriptions on your store
Check out an example of a standard subscription
Prepaid subscriptions require the customer to pay upfront for a set number of deliveries that will be fulfilled over time. Instead of being billed before each shipment, the customer makes a single payment that covers multiple future orders — for example, a 3-month or 6-month plan.
This model is ideal for subscriptions with longer commitment periods, such as fitness kits, chocolate boxes, grooming kits, or curated snack packs. A familiar example is amazon prime — you pay once and receive services throughout the year.
Prepaid subscriptions improve cash flow, reduce churn, and are a great way to offer discounts or incentives for customers who commit in advance.
Setup prepaid subscriptions on your store
Check out an example of a prepaid subscription
Gift subscriptions allow a customer to purchase a subscription on behalf of someone else, such as a friend, family member, or colleague. It’s a thoughtful way to give recurring value, whether it’s a box of goodies, gift cards, wellness items, or any product delivered over time.
This model works as an extension of prepaid subscriptions, where the buyer pays upfront, but the deliveries go to the gift recipient. These subscriptions are typically set to expire automatically after a fixed number of shipments — for example, a 3-month or 6-month gift plan.
Gift subscriptions are popular during holidays, birthdays, and special occasions, offering a simple way to give a lasting experience instead of a one-time gift.
Check out an example of a gift subscription
Please reach out to us at contact@loopwork.co to have gift subscription set up on your shopify store.
Build a bundle allows customers to create a personalized subscription by selecting multiple products and combining them into a single bundle. This provides them with more flexibility and control over what they receive, all within a single subscription.
The bundled items are delivered together based on the chosen delivery frequency, such as weekly, monthly, or at any custom renewal interval you set. Customers can update their bundle contents as preferences change.
This model is ideal for businesses offering a variety of products, like snacks, grooming items, skincare, or meal boxes, and looking to give customers a more curated, mix-and-match experience.
Setup build a bundle on your store
Check out an example of build a bundle
Trial subscriptions enable customers to test a product or service for a specified period at no cost. They are not charged during this time, giving them a risk-free way to experience the offering before committing.
Once the trial period ends, the subscription automatically converts into a paid plan, and the customer is charged based on the regular billing cycle you’ve defined, such as 7 days, 15 days or monthly.
This model works well for encouraging first-time users to try your product, build trust, and increase conversion rates by removing the initial barrier to purchase.
Setup trial subscription on your store
Check out an example of a trial subscription
Membership subscriptions allow customers to subscribe to a loyalty or VIP program that gives them access to exclusive benefits. These benefits can include special pricing, early access to new products, or unique discounts across the store.
Unlike regular product subscriptions, the focus here is on offering members a different overall experience. For example, members might see lower prices on every order or enjoy perks not available to non-members.
This model encourages repeat purchases, strengthens brand loyalty, and increases customer retention by rewarding long-term commitment.
Please reach out to us at contact@loopwork.co to have membership subscription set up on your shopify store.
Here are some related articles that may offer additional insight and context.
Prepaid plans
How to create a selling plan
No worries — we're here for you!
If you have any questions or need assistance, feel free to email us at support@loopwork.co or chat with us using the support beacon at the bottom right of your screen.
Regards,
Loop Subscriptions Team 🙂
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With Loop, you can create flexible subscription experiences tailored to your business needs. This article gives you a quick overview of the different types of subscriptions you can set up, each designed to support unique selling models and customer journeys.
In this article
Standard subscription
Prepaid subscription
Gift subscription
Build a bundle
Trial subscription
Membership subscription
Related articles
Need help?
Standard subscription
Standard subscriptions are the most common and straightforward type of subscription. A customer subscribes to a product, and it’s delivered to them on a regular schedule — for example, every 2 weeks or once a month. You receive payments on the same recurring cycle.
This model is ideal for products people use regularly, such as coffee, snacks, pet food, skincare, or vitamins. Once the subscription is active, everything runs automatically unless the customer chooses to pause, edit, or cancel it.
Standard subscriptions offer convenience for customers and provide predictable revenue for your business.
Setup standard subscriptions on your store
Check out an example of a standard subscription
Prepaid subscription
Prepaid subscriptions require the customer to pay upfront for a set number of deliveries that will be fulfilled over time. Instead of being billed before each shipment, the customer makes a single payment that covers multiple future orders — for example, a 3-month or 6-month plan.
This model is ideal for subscriptions with longer commitment periods, such as fitness kits, chocolate boxes, grooming kits, or curated snack packs. A familiar example is amazon prime — you pay once and receive services throughout the year.
Prepaid subscriptions improve cash flow, reduce churn, and are a great way to offer discounts or incentives for customers who commit in advance.
Setup prepaid subscriptions on your store
Check out an example of a prepaid subscription
Gift subscription
Gift subscriptions allow a customer to purchase a subscription on behalf of someone else, such as a friend, family member, or colleague. It’s a thoughtful way to give recurring value, whether it’s a box of goodies, gift cards, wellness items, or any product delivered over time.
This model works as an extension of prepaid subscriptions, where the buyer pays upfront, but the deliveries go to the gift recipient. These subscriptions are typically set to expire automatically after a fixed number of shipments — for example, a 3-month or 6-month gift plan.
Gift subscriptions are popular during holidays, birthdays, and special occasions, offering a simple way to give a lasting experience instead of a one-time gift.
Check out an example of a gift subscription
Please reach out to us at contact@loopwork.co to have gift subscription set up on your shopify store.
Build a bundle
Build a bundle allows customers to create a personalized subscription by selecting multiple products and combining them into a single bundle. This provides them with more flexibility and control over what they receive, all within a single subscription.
The bundled items are delivered together based on the chosen delivery frequency, such as weekly, monthly, or at any custom renewal interval you set. Customers can update their bundle contents as preferences change.
This model is ideal for businesses offering a variety of products, like snacks, grooming items, skincare, or meal boxes, and looking to give customers a more curated, mix-and-match experience.
Setup build a bundle on your store
Check out an example of build a bundle
Trial subscription
Trial subscriptions enable customers to test a product or service for a specified period at no cost. They are not charged during this time, giving them a risk-free way to experience the offering before committing.
Once the trial period ends, the subscription automatically converts into a paid plan, and the customer is charged based on the regular billing cycle you’ve defined, such as 7 days, 15 days or monthly.
This model works well for encouraging first-time users to try your product, build trust, and increase conversion rates by removing the initial barrier to purchase.
Setup trial subscription on your store
Check out an example of a trial subscription
Membership subscription
Membership subscriptions allow customers to subscribe to a loyalty or VIP program that gives them access to exclusive benefits. These benefits can include special pricing, early access to new products, or unique discounts across the store.
Unlike regular product subscriptions, the focus here is on offering members a different overall experience. For example, members might see lower prices on every order or enjoy perks not available to non-members.
This model encourages repeat purchases, strengthens brand loyalty, and increases customer retention by rewarding long-term commitment.
Please reach out to us at contact@loopwork.co to have membership subscription set up on your shopify store.
Related articles
Here are some related articles that may offer additional insight and context.
Prepaid plans
How to create a selling plan
Need help?
No worries — we're here for you!
If you have any questions or need assistance, feel free to email us at support@loopwork.co or chat with us using the support beacon at the bottom right of your screen.
Regards,
Loop Subscriptions Team 🙂
Return to top
Updated on: 28/05/2025
Thank you!