Upsell engine
Upselling in subscriptions is the practice of offering additional products or services to customers who already have an active subscription. By encouraging subscribers to upgrade, add complementary items, or switch to a higher-value offering, brands can boost revenue while enhancing the customer’s experience.
With Loop, you get a powerful and highly customizable upsell section that allows you to create targeted upsell and cross-sell offers directly in the customer portal. The goal is to increase average order value (AOV) and deliver more value to customers, all with minimal effort.
In this guide, we will walk you through the upsell in the customer portal on what all configurations are in place.
In this article
- Types of upsell
- Upsell in the customer portal
- Set up the personalized upsell profiles
- Upsell profile discounts, preferences and texts
- Product is not visible in the upsell section
- Related articles
- Need help?
Types of upsell
Loop supports multiple upsell touchpoints to fit different moments in the subscription lifecycle:
- Upsell in the customer portal: Display relevant products right where your subscribers manage their subscriptions.
- Subscription upgrades on customer portal: Encourage customers to switch to a higher-tier subscription or add premium features.
- Subscription checkout upgrades: Present enticing add-ons during the subscription checkout process.
Upsell in the customer portal
Brands can display the upsell section on specific subscription pages within the customer portal, configuring the products shown based on various conditions. Once upsell preferences are enabled, there are two types of profiles for the customer portal.
- Personalized upsell profile: A Personalized Upsell Profile allows brands to target specific customer segments by tailoring recommendations based on conditions such as subscriptions, products, customer attributes, bundles, and demographics. This approach helps boost conversions by offering curated upsell options to relevant subscription cohorts.
- General upsell profile: A General Upsell Profile is displayed for all subscriptions that do not meet any specific conditions. This ensures that every customer, regardless of their subscription details, will see an upsell offer, maximizing the opportunity to engage all customers.
Set up the personalized upsell profiles
Follow these steps to set up the upsell section in the customer portal and start offering personalized upsells.
- Navigate to Loop admin > Grow > Upsells > Customer portal.
- Create personalized upsell profiles by defining conditions based on factors such as subscriptions, products, customer attributes, bundles, and demographics.
- For each upsell profile, you can add a list of recommended products and decide whether to display general upsell profiles when those recommended products are added to the subscription.
- Configure the Upsell header text to display a banner message that maximizes conversions.
Upsell profile discounts, preferences and texts
- For each upsell profile and product, you can configure how the products are offered. You can choose whether the product will be available as a one-time purchase, a subscription, or both. Additionally, you can apply special discounts directly within the upsell profile settings against each product.
- The Upsell preferences allow brands to customize how upsell products are displayed and managed in the customer portal. This includes configuring the default purchase option (one-time or subscription), visibility of already added items, handling of out-of-stock products, displaying product descriptions in the side drawer, and managing the upgrade experience, such as immediate charges and discount badge visibility.
- These texts allow customization of the messaging displayed in the upgrade details drawer, selection offers, pop-ups for dismissing upgrades, and buttons for showing or confirming upgrade actions within the customer portal.
Product is not visible in the upsell section
If a product isn’t showing, check for these prerequisites and make sure these things are in place.
✅ It’s available to sell on your online store.
✅ If inventory is tracked and “Continue selling when out of stock” is disabled, the stock level must be greater than 0.
✅ The product isn’t on your excluded products list.
✅ The product’s selling frequency matches the subscription’s contract frequency.
Related articles
Here are some related articles that may offer additional insight and context.
Need help?
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Regards,
Loop Subscriptions Team 🙂
Updated on: 11/08/2025
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