Articles on: Acquire

Checkout links

Checkout links offer brands a powerful way to expand their subscription acquisition funnel by streamlining the purchase process. These links take customers directly to the checkout page with pre-selected subscription options, eliminating the need to navigate product pages or manually choose delivery frequency or purchase type.

This article will guide you through how to generate and use checkout links effectively within Loop to boost subscription conversions.

What are checkout links?

Checkout links are single-click URLs that take customers directly to a checkout page, complete with the intended selling plan, product quantity, and discounts applied. This eliminates the need for customers to browse, search, or add items manually, streamlining the entire purchase journey.

This feature is part of Loop’s acquisition suite, designed to help brands convert one-time buyers and repeat purchasers into loyal subscribers with minimal friction.

Key use cases

🔁 Converting repeat buyers into subscribers through digital channels.

🏪 Turning walk-in customers into subscribers via physical stores (e.g., bakeries, wine shops)

Brands primarily leverage checkout links to:

Embed links in email marketing campaigns targeting repeating customers who are not subscribers.
Generate QR code and display it on offline store product shelves, converting walk-in customers into subscribers (e.g., bakeries, wine shops).

Key highlights of checkout links

List of all active checkout links in one place. No hassle of maintaining links in different sheets.
Granular performance tracking: Analyze clicks, conversions (click to purchase), and revenue generation for each link at an overall level.
UTM/Campaign parameters configuration allows brands to track checkout sessions on 3rd party pixel trackers based on traffic source, campaign name and other parameters.
Improved reliability: Developed a more robust & reliable checkout experience, allowing brands to be worry-free.

Creating checkout links

You can easily create Checkout Links and start leveraging them to simplify your subscription purchase journey, making it faster and more convenient for your customers to subscribe with just a single click.

Follow these steps to complete the process.

Navigate to Acquire > Checkout links > Click on Create checkout links button

Fill in the required fields as per the setting instructions provided below.

Link name: Enter the required name to help distinguish different links on list view.
Order items: Select all the order items in required quantities along with relevant purchase options (one-time or subscription), including specific selling plan (if applicable).
Discount code (optional): Enter the applicable Shopify discount code. Make sure that the discount code is applicable for the subscription purchase option.

UTM/Campaign parameters (optional): Configure the required UTM/campaign parameters, which will be useful in tracking checkout behaviour of traffic coming from different sources/campaigns, etc. Click on Generate button to create and save your checkout link.

Once the link is generated, you can copy the URL and use it for subscriber acquisition.

Note: The newly generated link has to be shared with the customers for them to experience the quick checkout.

All newly created checkout links will appear in the list view.

Customer experience

Customers go through a seamless checkout redirection experience with the following steps set up per use case requirement.

Scans the QR or clicks on the embedded checkout link.

A loader state is displayed for less than a second while Loop adds required product variants and discount code (if any).

Checkout screen is loaded for configured product variants, with pre-applied discount (if eligible) and UTM parameters attached in checkout URL.

Performance tracking

Once the checkout links start casting their magic, brands can start tracking the performance for each link as well as across all links at overall level. Highlighting specific metrics tracked at each level and it's definitions.

Link performance: Clicks, Conversion, and Checkout revenue.
Overall performance: Click, Conversion, Checkout revenue, MRR added.
Checkout analytics: Leverage 3rd party pixel tracker to analyze checkout behaviours based on UTM parameters attached in links. Loop doesn't provide checkout behavioural analytics.

Metrics glossary

Metrics	Definition
Total clicks	Total number of times Loop checkout links were clicked/accessed, including failures
Overall conversion	Percentage of clicks that were converted into a successful checkout order
Checkout revenue	Revenue generated by checkout orders created from customers coming via Loop checkout links
MRR added	Monthly recurring revenue added by subscriptions created via Loop checkout links

Considerations

Checkout links can be a really great source of acquisition but there are a few considerations to keep in mind for best customer experience:

Products unavailable: Customers will see an error screen ("Something went wrong") and will be auto-redirected to home page if any of the order item(s) is unavailable for sale on online store.
Ineligible/inactive discounts: Products will be added but discount will not be applied if in case the discount configured is inactive/ineligible when the link is clicked.
Prepaid selling plans: As of 6th Jan 2025, checkout links can't be generated for prepaid selling plans.
Bundle: As of 6th Jan 2025, checkout links can't be generated for BYOB bundles.

Here are some related articles that may offer additional insight and context.

Need help?

No worries - we're here for you!

If you have any questions or need assistance, feel free to email us at support@loopwork.co or chat with us using the support beacon at the bottom right of your screen.

Regards,

Loop Subscriptions Team 🙂

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Updated on: 07/07/2025

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