Subscription models

• Subscriptions overview

  A subscription allows customers to receive products on a recurring basis - weekly, monthly, or at any interval you set. It’s a powerful way to build predictable revenue and long-term customer relationships. With Loop, you can create flexible subscription experiences tailored to your business needs. This article gives you a quick overview of the different types of subscriptions you can set up, each designed to support unique selling models and customer journeys. In this article SPopular

• Standard subscription

  Standard subscriptions are the most common and straightforward type of subscription. A customer subscribes to a product, and it’s delivered to them on a regular schedule - for example, every 2 weeks or once a month. You receive payments on the same recurring cycle. Standard subscriptions offer convenience for customers and provide predictable revenue for your business. Examples of standard subscriptions include Coffee beans: Weekly delivery of fresh coffee beans Pet care food: MFew readers

• Trial subscription

  Trial subscriptions enable customers to test a product or service for a specified period at no cost. They are not charged during this time, giving them a risk-free way to experience the offering before committing. Once the trial period ends, the subscription automatically converts into a paid plan, and the customer is charged based on the regular billing cycle you’ve defined, such as 7 days, 15 days or monthly. Examples of trial subscriptions include Skincare: 7-day free trial of a daSome readers

• Prepaid subscriptions

  Prepaid subscriptions enable customers to pay upfront for multiple orders and receive their products on scheduled dates according to the delivery frequency set in the subscription plan. Contents of the article Benefits of offering prepaid subscriptions Key features and improvementsSome readers

• Razor and blade model

  In the Razor and Blade model, customers purchase a base product and are then encouraged to subscribe for additional, complementary products. Examples include: Coffee roaster & coffee beans Water purifier & replacement filters Razor & blades Amazon Kindle & e-books If this model fits your business, using Bundles and Loop Flows on your Shopify store can help you efficiently set up and manage these offerings, ensuring a seamless subscription experience for your customers. ConteFew readers

• Memberships

  This guide is intended for store owners/developers who are interested in implementing membership on their storefronts using Loop Subscriptions. We highly recommend requesting a developer’s support to implement this on your storefront. Contents of the article What is a Membership Subscription Implementing Memberships with Loop Help section? What is a Membership SubscriptiFew readers

Widgets

• Widget configuration guide

  The Loop widget is highly configurable to meet diverse subscription needs. Using the settings panel, merchants can customize the widget’s appearance, behavior and text to match their brand and customer experience goals. This article will guide you through the available settings across configuration, preferences, styles, and texts, helping you deliver a seamless and branded subscription experience to your shoppers. In this article Configuring the Loop widget (5-configuring-the-looFew readers

• Loop widget setup

  The Loop widget enables customers to easily subscribe to products directly from the product page. It displays subscription options like delivery frequency, discounts, and other benefits, making it simple for users to choose recurring orders over one-time purchases. For merchants, this widget acts as the key entry point for acquiring and converting subscription customers. By offering clear, customizable options right where users shop, it helps boost subscription adoption and creates a seamless pPopular

• Troubleshooting widget issues

  While we've designed the Loop widget installation process to be as seamless as possible, there can be instances where the widget may not appear or function as expected. This article will walk you through the most common reasons why the subscription widget might not show up on your product page and how to resolve them. We'll also highlight important prerequisites, theme compatibility checks, and tips for verifying correct setup to ensure your subscription experience goes live without issues.Few readers

• Checkout links

  Checkout links offer brands a powerful way to expand their subscription acquisition funnel by streamlining the purchase process. These links take customers directly to the checkout page with pre-selected subscription options, eliminating the need to navigate product pages or manually choose delivery frequency or purchase type. This article will guide you through how to generate and use checkout links effectively within Loop to boost subscription conversions. In this articleFew readers

• Subscription discounts

  In this guide, we'll walk you through the different types of discounts available on Loop, how to configure them, and how they interact with Shopify’s discount system. Whether you’re offering standard incentives or building personalised retention flows, this article has everything you need. In this article Understanding discounts Discount hierarchy Types of discounts Compatibility with other disSome readers

• Anchor day billing

  Anchor day billing allows you to charge all subscribers on a specific day, whether it’s a particular day of the week, month, or even a fixed date every year, regardless of when the subscription started. This is especially useful if you want to fulfill below use cases. Bill all customers on the 1st of each month for digital subscriptions. Meal box services that need to lock orders by every Monday to manage inventory and prep time. Fitness memberships or coaching programs where billingFew readers