Subscription models

• Subscriptions overview

  A subscription allows customers to receive products on a recurring basis - weekly, monthly, or at any interval you set. It’s a powerful way to build predictable revenue and long-term customer relationships. With Loop, you can create flexible subscription experiences tailored to your business needs. This article gives you a quick overview of the different types of subscriptions you can set up, each designed to support unique selling models and customer journeys. In this article SPopular

• Standard subscription

  Standard subscriptions are the most common and straightforward type of subscription. A customer subscribes to a product, and it’s delivered to them on a regular schedule - for example, every 2 weeks or once a month. You receive payments on the same recurring cycle. Standard subscriptions offer convenience for customers and provide predictable revenue for your business. Examples of standard subscriptions include Coffee beans: Weekly delivery of fresh coffee beans Pet care food: MFew readers

• Trial subscription

  Trial subscriptions enable customers to test a product or service for a specified period at no cost. They are not charged during this time, giving them a risk-free way to experience the offering before committing. Once the trial period ends, the subscription automatically converts into a paid plan, and the customer is charged based on the regular billing cycle you’ve defined, such as 7 days, 15 days or monthly. Examples of trial subscriptions include Skincare: 7-day free trial of a daSome readers

• Prepaid subscriptions

  Prepaid subscriptions enable customers to pay upfront for multiple orders and receive their products on scheduled dates according to the delivery frequency set in the subscription plan. Contents of the article Benefits of offering prepaid subscriptions Key features and improvementsSome readers

• Razor and blade model

  In the Razor and Blade model, customers purchase a base product and are then encouraged to subscribe for additional, complementary products. Examples include: Coffee roaster & coffee beans Water purifier & replacement filters Razor & blades Amazon Kindle & e-books If this model fits your business, using Bundles and Loop Flows on your Shopify store can help you efficiently set up and manage these offerings, ensuring a seamless subscription experience for your customers. ConteFew readers

• Memberships

  This guide is intended for store owners/developers who are interested in implementing membership on their storefronts using Loop Subscriptions. We highly recommend requesting a developer’s support to implement this on your storefront. Contents of the article What is a Membership Subscription Implementing Memberships with Loop Help section? What is a Membership SubscriptiFew readers

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• Checkout links

  Checkout links offer stores the opportunity to expand the subscription acquisition funnel. This article will explain everything you need to know about Checkout links and how to set them up. Contents of the article What are checkout links? Creating checkout links Customer experience Tracking the performance of checkout links Considerations Need help?Few readers

• Subscription discounts

  In this guide, we'll walk you through the different types of discounts available on Loop, how to configure them, and how they interact with Shopify’s discount system. Whether you’re offering standard incentives or building personalised retention flows, this article has everything you need. In this article Understanding discounts Discount hierarchy Types of discounts Compatibility with other disSome readers

• Anchor day billing

  Anchor day billing allows you to charge all subscribers on a specific day, whether it’s a particular day of the week, month, or even a fixed date every year, regardless of when the subscription started. This is especially useful if you want to fulfill below use cases. Bill all customers on the 1st of each month for digital subscriptions. Meal box services that need to lock orders by every Monday to manage inventory and prep time. Fitness memberships or coaching programs where billingFew readers