Articles on: Gifts

Gift subscription notifications

Loop enables brands to automate and personalize email notifications for gift subscriptions, keeping subscribers informed throughout their subscription journey. These notifications are triggered automatically by key events, such as a thank-you message or when a gift is received.


To enhance the user experience and avoid confusion, a dedicated section for gift subscription notifications has been introduced, keeping it separate from other Loop notification flows.

In this article



How to access the gift subscription notifications settings?


Notifications can be accessed by navigating to Loop admin > Gifts > Notifications. Each email can be enabled or disabled individually based on your business requirements.



Types of gift subscription email notifications


The following gift email notifications are available in Loop and are triggered based on specific events, as outlined below.


  • Gifter emails


Notification

Action

Thanks message

Sent to the gifter with thanks message written by the recipient

Gift purchased

Sent to the gifter when they purchase a gift


  • Recipient emails


Notification

Action

Gift received

Sent to the recipient when they receive a gift from someone

Upcoming gift order

Sent to the recipient when their recurring gift order is about to be placed

Gift subscription completed

Sent to the recipient after a certain time when all the orders as part of the gift are delivered


  • Admin emails


Notification

Action

Gift subscription created

Sent to the admin when a new gift subscription is created


Editing gift subscription email template


Loop gives you full control to customize your customer email alerts using HTML. Simply click on any blue hyperlink on the gift notifications page to open the template in an HTML editor. You can personalize the content using email variables, allowing you to tailor each email to your subscriber’s experience.




  • Loop variables that can be used in the email templates.



{{gifter_name}}

{{gifter_message}}

{{gifter_email}}

{{completed_gift_orders}}

{{remaining_gift_orders}}

{{recipient_first_name}}

{{recipient_last_name}}

{{thanks_message}}

{{customer_first_name}}

{{customer_last_name}}

{{store_url}}

{{store_name}}

{{store_address}}

{{store_support_email}}

{{subscription_shopify_id}}

{{subscription_currency}}

{{subscription_total_line_item_price}}

{{subscription_total_line_item_discounted_price}}

{{subscription_total_product_discount}}

{{subscription_shipping_price}}

{{subscription_total_price}}

{{subscription_next_billing_date}}

{{subscription_next_delivery_date}}

{{subscription_billing_interval}}

{{subscription_billing_attempt_success_count}}

{{subscription_has_bundle}}

{{subscription_line_items}} (The given variable {{name}} ; {{quantity}} ; {{currency}} ; {line_item_price}} are used under {{subscription_line_items}} variable)

{{customer_portal_link}}

{{session_token}}


  • You can also preview how your template looks to the customer by going to the preview button next to the body button.



  • You can also send a test mail to check its appearance before it reaches your customers, ensuring everything looks as expected.



FAQs


[FAQ-START]

► Can recipients continue a gift subscription as a regular subscription?

No, recipients cannot directly continue a gift subscription as a regular subscription. However, merchants can convert recipients into regular subscribers by using the “Gift subscription completed” notification or event (via third-party marketing apps). A common approach is to trigger an email with checkout links and offer a discount on the first few orders to encourage conversion.

[FAQ-END]



Here are some related articles that may offer additional insight and context.



Need help?


No worries - we're here for you!

If you have any questions or need assistance, feel free to email us at support@loopwork.co or chat with us using the support beacon at the bottom right of your screen.


Regards,

Loop Subscriptions Team 🙂


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Updated on: 28/08/2025

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