Articles on: Retain

Reward journeys

Rewards on recurring orders of a subscription play a key role in increasing a subscriber’s lifetime value (LTV). By celebrating milestones with discounts or surprise gifts, brands can motivate subscribers to stay longer and make more purchases. Displaying clear reward banners in the customer portal and mapping journeys to order numbers generates excitement, keeps customers engaged, and fosters stronger loyalty over time.

You can use Loop’s Reward Journeys within Flows to create milestone-based rewards that boost subscribers’ lifetime value (LTV). This article gives you a quick overview of how to set up and launch a Reward Journey on your store.

Set up guide in the admin portal

To set up your first Reward Journey, follow these steps:

To configure the rewards journey, navigate to Loop Admin > Retain > Flows and Create flow.

Create the rewards journey from the pop-up. You can also set up multiple management workflows from here.

Add an internal name for easier management, then define conditions based on subscriptions, customers, or demographics.

Explore and select the available condition options to further segment your subscribers by subscription type, customer attributes, or demographics.

Add actions by choosing subscription-based (add/remove discount, mystery reward) or customer-based (add/remove tag) options.

The following discounts are supported in the action, and you can also configure the number of orders on which this discount code should be applied.

Set up reward notifications by adding a mandatory reward banner, with options to also send an email to customers and include reward text in the upcoming order email.

To add more rewards in the journey, click on the "Add an order in journey" and add more rewards. You can also configure no rewards for any number of orders.

The final setting will be to configure when the reward banner should hide from the customer portal. It can be set to hide after n number of orders post journey completion.

Customer portal experience

In the customer portal, subscribers will see a reward banner that highlights their progress and upcoming milestones. The banner should clearly communicate rewards, such as discounts, mystery gifts, or tags, tied to specific order numbers in the journey.

You can customize the banner text and style to reflect your brand’s tone and personality, ensuring it feels like a natural part of your store experience.

Admin portal experience

In the admin portal, you can refer to the activity logs for a subscription to view the flow logs, which include the name of the flow.

Brands can refer to Flow logs to verify execution with filters and export button with timestamps, and the subscription IDs where the journey triggered successfully or failed.

Points to note:

Triggers are automatically set based on the order number. For the first order, “A new subscription is created”; for subsequent orders, “An order is successfully placed via Loop.”
Multiple Journeys: Brands can create and run multiple reward journeys simultaneously. If segments overlap, a subscription could be part of more than one journey.
Reward Application: Rewards will be applied from all active journeys, similar to how multiple flows run on a subscription.
Banner Priority: The banner for the journey with the highest priority will be shown. If a subscription is eligible for both a reward journey and a legacy flow, the journey banner will take precedence.

Here are some related articles that may offer additional insight and context.

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Updated on: 14/09/2025

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