Bloomreach

Bloomreach is a leading digital experience platform that combines content management, commerce, and marketing automation to drive personalized customer journeys. It enables businesses to optimize their digital presence through data-driven insights, AI-powered personalization, and seamless customer interactions across all touchpoints.

Key Features:
AI-Driven Personalization - Provides tailored experiences to customers using machine learning and data analytics.
Commerce Experience Cloud - Integrates content and commerce to streamline the customer journey.
Omnichannel Marketing - Offers tools to deliver consistent messaging across email, social media, and more.
Advanced Analytics - Gives deep insights into customer behavior and campaign performance, optimizing engagement strategies.

Contents of the article

How to integrate Bloomreach with Loop?
Loop's data synced with Bloomreach
Integration statistics
Sync existing customer data

How to integrate Bloomreach with Loop?

Generating API token, Project token and API Base URL within Bloomreach app

Head over to your Bloomreach account and open the Project Settings.



Under Access management > open the API tab and click on create new API group.



Select the access type as 'Public' and enter the group name. (For reference - 'Loop subscriptions')



Under Group Permissions, enable all permissions for Customer Properties and Events.





Copy the API token, Project token and API Base URL

Connecting Bloomreach app with Loop

Navigate to Loop > Integrations > Bloomreach and select Connect.



Under the Set-Up Instructions tab, paste the API token, Project token and API Base URL and click on connect.



Optional step - Click on 'Trigger Sample events' to see all the events

Loop's data synced with Bloomreach

Events Triggered: Loop Subscription events which are synced with Bloomreach and can be used to trigger Bloomreach email flows.

Trigger	Explanation
loop_subscription_created	A new subscription has been created.
loop_subscription_paused	The subscription is temporarily paused.
loop_subscription_resumed	The paused subscription is resumed.
loop_subscription_cancelled	The subscription is cancelled.
loop_subscription_delayed	The subscription is delayed.
loop_subscription_reactivated	A cancelled subscription is reactivated.
loop_subscription_expired	The subscription has reached its end date and is not renewed.
loop_subscription_rescheduled	The subscription has been rescheduled.
loop_subscription_marked_for_cancellation	A prepaid subscription is marked for cancellation.
loop_order_upcoming	An upcoming order is scheduled under the subscription.
loop_order_skipped	An order under the subscription is skipped.
loop_order_unskipped	An order under the subscription is unskipped.
loop_order_processed	An order under the subscription is processed.
loop_order_partially_processed	An order under the subscription is partially processed.
loop_payment_attempt_failed_retry	A payment attempt failed but will be retried.
loop_payment_attempt_failed_last_retry	The final attempt is left for a payment failed.
loop_payment_attempt_failed	A payment attempt for the subscription failed.
loop_customer_activation	A customer account associated with the subscription is activated.
loop_flow_completed	A specific flow in the Loop is completed.
loop_send_customer_login_link	A customer has requested for customer portal login link
gift_subscription_created	Sent to the gifter when they purchase a gift
gift_subscription_thanks_message	Sent to the gifter with thanks message written by the recipient
gift_subscription_received	Sent to the recipient when they receive a gift from someone
gift_subscription_upcoming_order	Sent to the recipient when their recurring gift order is about to be placed
gift_subscription_completed	Sent to the recipient after a certain time when all the orders as part of gift are delivered

Custom Properties: Loop updates the subscription-related properties dynamically for Bloomreach profiles which can be used for customer segmentation and filtering.

Trigger	Explanation
$loop_active_subscriber	Indicates if the customer is currently an active subscriber.
$loop_active_subscription_count	Shows the total count of active subscriptions the customer has.
$loop_cancelled_subscription_count	Number of subscriptions the customer has cancelled.
$loop_customer_id	Unique identifier for the customer in Loop.
$loop_expired_subscription_count	Counts the customer's subscriptions that have expired.
$loop_external_customer_id	An external identifier used for the customer, if applicable.
$loop_next_billing_date	The date when the customer will be billed next for their subscription.
$loop_next_billing_date_display	A formatted version of the next billing date for display purposes.
$loop_paused_subscription_count	The number of subscriptions the customer has currently paused.
$loop_subscribed_variant_shopify_ids	Shopify IDs of the variants the customer is subscribed to.
loop_customer_portal_link	A direct link to the customer portal.
loop_session_token	A session token for the customer's current subscription session.
$loop_subscription_revenue	Total revenue generated from the customer's subscriptions.
$loop_processed_order_count	Number of subscription orders that have been successfully processed for the customer.
$loop_subscribed_line_item_names	List of product names the customer is subscribed to.

Integration statistics

Once the Bloomreach account is successfully connected, you can view integration statistics, including details of Loop events synced during a specific period and any errors that may have occurred.

Updated on: 21/10/2024