Popular use cases in Omnisend

This article covers popular use cases that showcase how the integration can be applied effectively. The examples outlined here provide practical ways to make the most of Omnisend and help guide you in setting up relevant workflows for your brand.

In this article

Implementation of major use-cases

• Using segments in Omnisend
• Using Quick actions in Omnisend
• Adding customer portal login button to email template

Implementation of major use-cases

Using segments in Omnisend

Segments: Unlike traditional subscriber lists, segments are defined by a set of conditions. For example, a segment could include customers who are active subscribers or opened a specific email. Segments are dynamic and will grow or shrink based on customer behavior, providing a more targeted approach to marketing.

In this business case, the brand aims to create a segment of users who have cancelled their subscriptions. Based on this segment, they plan to run a reactivation campaign, sending targeted emails with special offers to encourage these users to reactivate their subscriptions.

1. Brands will navigate to Omnisend > Audience > Segments > Click on "Create segment" button.

2. Create a segment using the "Loop subscription cancelled" event. You can add additional conditions to filter the segment based on specific use case requirements.

Using Quick actions in Omnisend

Quick action URLs are powerful magic links that enable customers to take specific subscription-related actions seamlessly, without needing to navigate through the customer portal. These links can be leveraged in marketing integrations like Omnisend to enhance customer engagement and improve subscription retention. This section guides you through using quick action URLs within Omnisend.

Event based quick actions: Event action URLs are triggered automatically when a specific event occurs, enabling seamless automation of subscription-related actions. Here is how you can use it in Omnisend.

In this business case, the brand wants to include an “Add other product” CTA in the Loop subscription started notification sent using Omnisend, allowing subscribers to add the product to their upcoming subscription order. To achieve this, the Add product quick action can be utilized.

1. Navigate to Loop admin > Retain > Quick actions > Event actions > Click on create new action button.

2. Open Omnisend and navigate to your flow where you want to include the event quick action URLs.

3. Edit the email template and insert the newly created quick action URL key in the button as per the requirement.

4. Save and activate your email flow. Before going live, test it with a sample subscription to ensure it functions as expected.

Campaign based quick actions: Campaign action URLs can be used in email or sms campaigns on any marketing platform of your choice. Here is how you can use it in Omnisend.

In this business case, the brand wants to run a campaign targeting inactive subscription users to encourage them to reactivate their subscriptions, offering a free gift as an incentive upon completion of the action.

1. Navigate to Loop admin > Campaign actions > Click on generate quick actions button.

2. Import the campaign file to Omnisend, and based on the brands can run the required Campaign.

Adding customer portal login button to email template

In this business case, the merchant wants to add a customer portal CTA in the welcome email template. The goal is for subscribers to be redirected to Loop's customer portal when they click the action button, where they can view all subscription-related details.

1. Navigate to Omnisend and open the create flow screen.

2. Define the trigger for the flow "Loop subscription created" and create a conditional split based on the country. (Let's say United states in our case)

3. In the email template, select the desired template or design the template to match the brand’s tone, and add a button block as shown.

4. Add customer portal CTA to the button and Save the template.

Related articles

Here are some related articles that may offer additional insight and context.

• Using quick action in Loop
• Loop customer notifications

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Loop Subscriptions Team 🙂

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Updated on: 13/10/2025