Articles on: Integrations

Sendlane

Sendlane offers a unified email and SMS marketing platform tailored for eCommerce businesses. With features like multi-channel automation, data-driven marketing, and hyper-targeted messaging, Sendlane empowers brands to create optimized customer experiences.

By integrating Loop Subscriptions with Sendlane, you can set up automations to send Emails/SMS messages to your subscribers to manage their subscriptions and run reactivation campaigns based on the subscription.

Key features


Pool data from subscription events generated in Loop and trigger transactional email and SMS flows based on events like subscription purchased, upcoming order, payment failed, order skipped, etc.
Create personalized emails and SMS messages using pre-designed templates with drag & drop design tools
Measure opens, clicks, revenue generated, breakdown of generated revenue based on custom attributes, and provides trend reports, cohort analysis, and subscriber growth.


In this article, you'll learn how to integrate Sendlane with Loop Subscriptions. Once you've connected your Sendlane account, you'll be able to send Loop Subscription events on Sendlane and trigger custom Email/SMS flows and campaigns.

Contents of the article


Loop data synced with Sendlane
Setting up Sendlane integration
Integration statistics
Need help?


Loop data synced with Sendlane


Loop Subscription events which are synced with Sendlane and can be used to trigger Sendlane Automations are:

Event typeDescription
loop_subscription_createdNew subscription is created
loop_subscription_pausedSubscription is paused
loop_subscription_resumedSubscription is resumed
loop_subscription_cancelledSubscription is cancelled
loop_subscription_reactivatedSubscription is reactivated
loop_subscription_expiredSubscription is expired
loop_order_upcomingUpcoming recurring order reminder event
loop_order_skippedOrder skipped
loop_order_out_of event reminderUpcoming recurring order reminder
loop_order_skippedOrder skipped
loop_order_out_of_stockOrder delayed/skipped out of stock
loop_order_processedOrder processed successfully
loop_order_partially_processedOrder partially processed
loop_payment_attempt_failed_with_retries_leftPayment failed with retries left
loop_payment_attempt_failed_last_retry_leftPayment failed with only 1 retry left
loop_payment_attempt_failedPayment failed with no retries left
loop_payment_method_expiring_soonPayment method expiring
loop_flow_completedLoop flow executed successfully
loop_customer_activationCustomer created & subscription but have not created the customer account yet



Setting up Sendlane integration


To connect with Sendlane, please navigate to your Sendlane account and obtain the API V2 token and Custom Integration token.

Steps to generate API V2 token


In the Sendlane side menu, click on the Account option and then click on API
In the Sendlane API V2 section, click on +API Token CTA
Enter the token name eg. Loop subscriptions and click on the Create button.
In the next window, you will be shown the API token value. Click on the Copy API Token button and paste it in the API V2 token field given below.

Steps to generate Custom Integration token


In the Sendlane side menu, click on the Integrations option and then click on Connect CTA in the Custom integration card.
Click on the Configure CTA to continue the process.
In the Integrations window, click on “+ Setup Integration” CTA and click on Continue button to create the custom integration.
Next, you would need to click on the Gear icon to open a side drawer and copy the token value shown at the top.
Paste the copied token in the Custom Integration Token field given below.

Check out the images shown below, we've highlighted example API key and Integration token.

Steps to generate API V2 key







Steps to generate Custom Integration token











**Steps to connect your Sendlane account with Loop**



1) Go to Loop > Integrations. From categories select email > and Click on connect under Sendlane.



2) Click on Set-up instructions



3) Under set-up instructions, enter the API V2 Key and Customer Integration token Value and click on Connect.




Integration statistics


Once you have connected the Sendlane account successfully, you can see the integration statistics having details of Loop events synced in a particular time period and if there has been any error occurred.




Still Need help?


There is no need to worry. We are here to assist you. Please contact us at support@loopwork.co or feel free to reach out to us through the chat by clicking on the support beacon located at the bottom right corner.

Regards,

Loop Subscription Team 🙂

Updated on: 04/07/2024

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