Cancellation flows

• Cancellation flows overview

  Cancellation flows help brands reduce churn by guiding subscribers through personalized steps before they cancel. These flows can include alternate options, feedback collection, and incentives, encouraging customers to stay subscribed. This master article outlines how the module works, available settings, and how to design an effective cancellation journey. Each step is modular, giving brands full flexibility to tailor the experience. In this article What are cancellationSome readers

• Benefits page

  The benefits page is the first step in the cancellation flow. It allows brands to showcase key advantages of staying subscribed, such as discounts, exclusive access, convenience, or any other value-adds. This page is displayed when a customer initiates the cancellation process, serving as a gentle reminder of what they might lose if they choose to cancel. This article provides a detailed guide on benefits pages, covering how to set them up based on different conditions, customize theirFew readers

• Cancellation reasons

  Cancellation reasons form the second layer of the cancellation flow. When a subscriber clicks on "Cancel subscription" from the benefits page, they’re shown a list of predefined reasons you've configured. With Loop, you can customize these reasons based on specific conditions, such as the products in the subscription, a customer’s order history, or customer tags, ensuring a personalized experience. This article walks you through how to set up cancellation reasons using conditionFew readers

• Cancellation offers

  Cancellation offers are a powerful way to reduce churn by presenting compelling incentives to subscribers who are about to cancel. This is the last save point before the customer completes their cancellation. In Loop, you can configure targeted discounts or offers that act as a final attempt to retain the customer and encourage them to stay subscribed. In this article, we’ll walk through how cancellation offers work, how to set them up in Loop, and how they appear to customers during thFew readers

• Payment recovery

  Payment recovery is all about managing failed payments and declined cards to reclaim lost revenue. In subscription businesses, handling these hiccups smoothly is key to keeping things running without stress. Loop Subscriptions offers a powerful payment recovery feature built right into the app. Using smart predictive logic, it helps identify potential payment issues before they happen, significantly reducing failed subscriptions. By automating this process, you can maintain steady cash floFew readers

• Product swapping using Loop flows

  Product swapping is a widely used feature within Loop flows, especially for subscriptions that begin with a bundled setup and later transition to a simpler recurring product. Real-world examples of product swap in action A customer’s first order might include both a coffee roaster and coffee beans, while future orders contain only the beans. In a water purifier subscription, the initial shipment might include the purifier unit, and subsequent orders include only replacement filtersFew readers

• Mystery rewards

  Mystery rewards are surprise incentives given to subscribers as part of their subscription journey, without revealing the exact reward in advance. Unlike regular rewards that are clearly communicated (e.g., "Get 10% off after 3 renewals"), mystery rewards create excitement and anticipation by keeping the benefit hidden until it's unlocked. This element of surprise not only delights customers but also drives stronger engagement and loyalty. For brands, it’s a powerful tool to improve retentiFew readers

• Streaks

  The Streaks feature allows brands to gamify the subscriber journey by rewarding customers who consistently place their subscription orders on time. On the customer portal, 60-70% of actions are negative-skipping, pausing, or cancelling subscriptions, and only 50-60% of second orders are attempted. This significantly disrupts the subscription cycle and leads to unpredictable revenue for brands. Inconsistent subscription behaviour not only impacts product effectiveness for users but aFew readers

• Backup payment method

  Failed payments can be frustrating for both you and your subscribers. Loop’s Backup payment method feature helps ensure your subscription revenue keeps flowing, even when a customer’s primary card fails. With this feature, Loop automatically retries the payment on a backup card, significantly improving recovery rates and reducing churn. In this article What is the backup payment method? Enabling the backup payment method (5-enabling-tFew readers

• Loop flows

  Loop flows is a feature that allows you to set up automated actions that are performed based on certain triggers that are configured in Loop. With flows, you can set up automated product swaps at X orders, higher discounts at Y orders, gift products at Z orders, and even a combination of all of these and more to drive up your subscription and improve subscriber retention by gamifying subscriptions. This guide walks you through the different configurations available on Loop flows and the useSome readers

• Quick actions

  Quick action URLs are magic links you can send to your customers to take specific actions quickly without making them navigate through the customer portal searching for a particular action. All these actions work seamlessly with our marketing integrations like Klaviyo, Omnisend, Recart, and Attentive and give you complete control & flexibility while sending customer notifications. Contents of the article Why use quick action URLs? Types of Quick Action URLs How to create a quSome readers

• How to use Quick actions in Klaviyo?

  Quick action URLs are powerful magic links that enable customers to take specific subscription-related actions seamlessly, without needing to navigate through the customer portal. These links can be leveraged in marketing integrations like Klaviyo to enhance customer engagement and improve subscription retention. This guide will walk you through how to use Quick Action URLs within Klaviyo, followed by some case studies on how you can leverage the integration to boost engagement, AOV & customerFew readers