Customer email notifications

Loop allows brands to automate and customize email notifications sent to subscribers throughout their subscription journey. These notifications are triggered automatically based on key subscription events, such as upcoming charges, successful payments, cancellations, and more.

By keeping subscribers informed at every step, these emails help build trust, improve transparency, and empower subscribers to take timely actions, like updating payment methods, managing upcoming orders, or making changes to their plan, ensuring a smooth and seamless subscription experience.

In this article

• How to access the Customer email settings?
• Types of Customer email notifications
• Editing Customer email template
• Branding the email template
• Notification preferences
• FAQs
• Related articles
• Need help?

How to access the Customer email settings?

Customer email notifications can be accessed by navigating to Settings > Notification. Each email can be enabled or disabled individually based on your business requirements.

Types of Customer email notifications

The following Customer email notifications are available in Loop and are triggered based on specific subscription events, as outlined below.

Editing Customer email template

Loop gives you full control to customize your customer email alerts using HTML. Simply click on any blue hyperlink on the Notifications page to open the template in an HTML editor. You can personalize the content using email variables, allowing you to tailor each email to your subscriber’s experience.

• Loop variables that can be used in the email templates.

{{customer_first_name}}

{{customer_last_name}}

{{store_url}}

{{store_name}}

{{store_address}}

{{store_support_email}}

{{subscription_shopify_id}}

{{subscription_currency}}

{{subscription_total_line_item_price}}

{{subscription_total_line_item_discounted_price}}

{{subscription_total_product_discount}}

{{subscription_shipping_price}}

{{subscription_total_price}}

{{subscription_next_billing_date}}

{{subscription_next_delivery_date}}

{{subscription_billing_interval}}

{{subscription_billing_attempt_success_count}}

{{subscription_has_bundle}}

{{subscription_line_items}} (The given variable {{name}} ; {{quantity}} ; {{currency}} ; {line_item_price}} are used under {{subscription_line_items}} variable)

{{customer_portal_subscription_link}}

{{customer_portal_link}}

{{session_token}}

• Quick actions and Integrations related variables are available in their respective sections and can be used as needed within the email templates.

• You can also preview how your template looks to the customer by going to the preview button next to the body button.

• You can also send test mail to check its appearance before it reaches your customers, ensuring everything looks as expected.

• You can add an email address in the BCC section to retain a copy of each outgoing email. This can be useful for reference if a subscriber doesn’t receive an email or accidentally deletes it; you can then verify the content by checking the email sent to the BCC address.

Branding the email template

Loop offers a powerful editor that allows you to fully customize the design and appearance of your email templates, helping you create visually appealing and brand-aligned emails. To access the configuration screen, navigate to Settings > Notifications > Branding.

This section is divided into four parts, each explained in detail below.

1. Logo: Add your brand’s logo to personalize the email header.

2. Header: Customize the email header with HTML for tailored messaging.

3. Footer: Modify the footer using HTML to include brand links or legal info.

4. Styles: Control font size, colors, logo height, and header position to match your brand’s identity.

Notification preferences

You can configure notification preferences for the following two notifications, such as setting the upcoming order notification to be sent 3 days before the billing date.

FAQs

▶ Will the card expiry notification email be sent only if the customer has an upcoming renewal order, or will it be sent regardless? Also, can we configure it to send only one notification instead of all three (30, 15, and 3 days before expiry)?

The card expiry notification is sent if the customer has an active subscription, it is not tied to the upcoming order date. Currently, there's no option to limit the notification to just one email; all three will be sent. However, merchants can use third-party apps like Klaviyo to create a custom flow and trigger a single notification based on the expiry event sent from Loop.

Related articles

Here are some related articles that may offer additional insight and context.

• Admin email notifications
• Quick actions
• Klaviyo

Need help?

No worries - we're here for you!

If you have any questions or need assistance, feel free to email us at support@loopwork.co or chat with us using the support beacon at the bottom right of your screen.

Regards,

Loop Subscriptions Team 🙂

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Updated on: 17/07/2025