How to use Quick actions in Klaviyo?
Quick action URLs are powerful magic links that enable customers to take specific subscription-related actions seamlessly, without needing to navigate through the customer portal. These links can be leveraged in marketing integrations like Klaviyo to enhance customer engagement and improve subscription retention.
This guide will walk you through how to use Quick Action URLs within Klaviyo, followed by some case studies on how you can leverage the integration to boost engagement, AOV & customer LTV.
How to use event based quick actions in Klaviyo?
How to use campaign based quick actions in Klaviyo?
Case Study on increasing AOV & Retention with Quick Actions
FAQ
Suggested reads
Help section
Event Action URLs are triggered automatically when a specific event occurs, enabling seamless automation of subscription-related actions. Here is how you can use it in klaviyo:
Navigate to Loop > Quick actions and create a new event action.
Open Klaviyo and navigate to your email flow or campaign where you want to include the event quick action URLs.
Edit the email template and insert the quick action url key in the content.
Save and activate your email flow. Before going live, test it with a sample subscription to ensure it functions as expected.
Campaign action URLs can be used in email or sms campaigns on any marketing platform of your choice. Here is how you can use the URLs in klaviyo:
Navigate to Loop > Quick actions and create a new campaign action. Here, we are choosing the action type "Reactivate subscription" & incentivising the subscribers with a free gift if they complete the action.
Click on the "Download" action links. A CSV file will be downloaded with the action links against the subscriber details.
Open Klaviyo and navigate to Audience > List & segments & create a new list by naming it as "Reactivation campaign". Now click on import contacts.
Make sure the data is correctly uploaded by mapping the CSV columns with the right Klaviyo profile property.
Once the import is done, you can head to the customer profile & verify the campaign action key is now present.
Now create the campaign in Klaviyo & send it the list "Reactivation campaign"
Edit the email template & add the CTA as the campaign action key & incentivise the subscribers who reactivate their subscriptions.
Note: Event & campaign actions are not supported for prepaid subscriptions.
A wellness subscription brand leveraging Loop and Klaviyo saw an increase in subscription retention & average order value after embedding Quick Action URLs in their email flows. This is how they implemented the flow:
The brand sent an email two days before the subscriber’s upcoming order, offering a free product with a quick-action link to claim it.
Only subscribers who clicked the email link received the free gift, encouraging them to check their emails before every renewal.
This approach drove more traffic to the customer portal, where the brand used Loop’s Upsell Engine to run personalized upsell campaigns.
As a result, the brand saw increased email engagement, higher average order value, and improved subscription revenue while enhancing the customer experience.
How can I track Quick Action URL performance?
You can use Klaviyo as well as loop analytics for tracking the performance of quick action URLs. It is recommended to use the Klaviyo campaign or flow analytics to measure open rates, click-through rates, and conversion rates for emails containing Quick Action URLs to optimise the usage of these quick actions to achieve desired results.
Klaviyo integration
Checkout links
Subscription upsell on checkout
No need to fret; we’re here to jump in and help you out. Reach out to us at support@loopwork.co or feel free to ping us on chat by clicking the support beacon on the bottom right.
Thanks!
Loop Subscription Team 🙂
This guide will walk you through how to use Quick Action URLs within Klaviyo, followed by some case studies on how you can leverage the integration to boost engagement, AOV & customer LTV.
Contents of the article
How to use event based quick actions in Klaviyo?
How to use campaign based quick actions in Klaviyo?
Case Study on increasing AOV & Retention with Quick Actions
FAQ
Suggested reads
Help section
How to use event based quick actions in Klaviyo?
Event Action URLs are triggered automatically when a specific event occurs, enabling seamless automation of subscription-related actions. Here is how you can use it in klaviyo:
Navigate to Loop > Quick actions and create a new event action.
Open Klaviyo and navigate to your email flow or campaign where you want to include the event quick action URLs.
Edit the email template and insert the quick action url key in the content.
Save and activate your email flow. Before going live, test it with a sample subscription to ensure it functions as expected.
How to use campaign based quick actions in Klaviyo?
Campaign action URLs can be used in email or sms campaigns on any marketing platform of your choice. Here is how you can use the URLs in klaviyo:
Navigate to Loop > Quick actions and create a new campaign action. Here, we are choosing the action type "Reactivate subscription" & incentivising the subscribers with a free gift if they complete the action.
Click on the "Download" action links. A CSV file will be downloaded with the action links against the subscriber details.
Open Klaviyo and navigate to Audience > List & segments & create a new list by naming it as "Reactivation campaign". Now click on import contacts.
Make sure the data is correctly uploaded by mapping the CSV columns with the right Klaviyo profile property.
Once the import is done, you can head to the customer profile & verify the campaign action key is now present.
Now create the campaign in Klaviyo & send it the list "Reactivation campaign"
Edit the email template & add the CTA as the campaign action key & incentivise the subscribers who reactivate their subscriptions.
Note: Event & campaign actions are not supported for prepaid subscriptions.
Case Study on Increasing AOV and Retention with Quick Actions
A wellness subscription brand leveraging Loop and Klaviyo saw an increase in subscription retention & average order value after embedding Quick Action URLs in their email flows. This is how they implemented the flow:
The brand sent an email two days before the subscriber’s upcoming order, offering a free product with a quick-action link to claim it.
Only subscribers who clicked the email link received the free gift, encouraging them to check their emails before every renewal.
This approach drove more traffic to the customer portal, where the brand used Loop’s Upsell Engine to run personalized upsell campaigns.
As a result, the brand saw increased email engagement, higher average order value, and improved subscription revenue while enhancing the customer experience.
FAQ
How can I track Quick Action URL performance?
You can use Klaviyo as well as loop analytics for tracking the performance of quick action URLs. It is recommended to use the Klaviyo campaign or flow analytics to measure open rates, click-through rates, and conversion rates for emails containing Quick Action URLs to optimise the usage of these quick actions to achieve desired results.
Suggested reads
Klaviyo integration
Checkout links
Subscription upsell on checkout
Need help
No need to fret; we’re here to jump in and help you out. Reach out to us at support@loopwork.co or feel free to ping us on chat by clicking the support beacon on the bottom right.
Thanks!
Loop Subscription Team 🙂
Updated on: 26/02/2025
Thank you!